Email Marketing

Why Email Marketing is Important

Email marketing is a powerful marketing tool that can help make customers aware of your products and services. If used efficiently, it can be an essential part of your marketing strategy. It can help you build a relationship with your customers, sales, lead generation, brand awareness, customer acquisition & retention.

Email Marketing Platform
This is the email marketing platform that will be used to manage the email campaigns, contact list, campaign scheduling and reporting. Some of the popular platforms include: Mailchimp, ConstantContact, HubSpot, Brevo, Aweber,
Email campaigns - Email marketing
Email Campaigns (Content/Copywriting)

What makes a great email campaign is good content. As an experienced copywriter, I’ll write relevant and engaging email copy.

Key Content Aspects.

  • Personalised Campaigns i.e. Dear/Greetings Tom.
    Compelling email subject lines and body content.
  • Power of images – Tell a story through appealing images.
  • CTAs – Include a clear Call to Action (CTAs) in all email campaigns.
  • A/B Testing – includes modifying the subject lines, content, CTAs and  send times to compare which versions perform better.
audience contact list email marketing
List Management (Database)
The key to good email marketing campaigns lies in the audience/contact list. These are the subscribers. Best list management practises ensures that the subscriber’s list is kept up to date. This is by monitoring soft and hard bounces, unsubscribes and the sign-up processes.
Audeince Segmentation - Mailchimp Email Marketing
Audience Segmntation
Not all subscribers should receive the same email. This can be achieved by audience segmentation. Create categories or groups within the contact list. By segmenting your audience, you can send more targeted and personalised messaging.
Analytics and Reporting - Email Marketing
Reporting & Analytics

Reporting allows you to know if your email marketing efforts are working. It also allows you to tweak the email strategy based on available data/analytics.

Through reporting we can be able to track metrics such as open rates, click-through-rate (CTR), conversion rate, leads generated, bounce and unsubscribe rates.